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The Fashionista Nerd


Strangers to Ourselves - Modest Mouse

Make a great album! And that’s exactly what Modest Mouse did with "Strangers to Ourselves".

In case you missed its 2015 release or are looking for good new music before the holiday madness arrives, check out "Strangers to Ourselves."

A casual purveyor of this Issaquah, Washington band, I liked "Float On" and "Dashboard" enough. I even legally procured both songs. Might just be timing, or maybe I’ve matured enough to truly appreciate their harmonious reverberations. But there’s a joyous, deliberately moody natural flow to “Strangers to Ourselves” that keeps your ears and soul wanting more.

Maybe it's just me, but there’s something a little special about albums whose title songs start or end the album. It creates a holistic album completeness when that title phrase is used on another track at the opposite end.

Strangers to Ourselves appropriately kicks off with "Strangers to Ourselves" and the phrase “strangers to ourselves” delights us close to the tail end of the album in the song “The Tortoise and the Tourist.” "Lampshades on Fire," the first studio release off the album is second and my primary motivator for buying into the genius of the album. In addition to the aforementioned, my personal favorites are Pistol (A. Cunanan, Miami, FL. 1996), Coyotes, and "The Ground Walks with Time in a Box."  Other songs like "Pups to Dust" and "Be Brave" are cool, just a case of “to each their own.”

With each listen, I transform more and more to a fanatic. Each song an obsession that needs to be felt live. Definitely not a Stranger to this album (I can’t resist a pun).
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Link to purchase How to Be Here by Rob Bell
HOW TO BE HERE - ROB BELL

Here I was at the doctor's office trying to kill time. I had recently ordered a book from Amazon that was preparing to ship.

Amazon reviews were good and the author was recently on a news program discussing his book. He was personable and his message resonated with me. I could tell it also resonated with the two hosts of the show. They were eagerly engaged and seemed rather sincere about it.

So, what happened when I googled the book's title - "How To Be Here?" Google gave me directions to where I was. Ha! No wonder the book had paid SEO advertising. Can't compete with Google.

I love the title of the book, but it sparked a thought.  Did the author and publisher evaluate the SEOness of book's title? Did they perform due diligence on Google's competitor space before settling on the title they chose?

Think about it, how productive and cost effective would it be if more brands not only tested copyright and legals regarding availability and use of a name for a new product, but its Google SEO potential and rank. If they researched what the cost of paid search versus organic infiltration were.

Food for thought... think about it and let the thought marinate. Yep!
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